Massey Ferguson played a key part in Macra na Feirme’s National Conference in County Meath (27- 29 October). This year’s event attracted some 300 delegates and focused on ‘ifarmer’ – Technology in Agriculture.

The well-known farm machinery brand is a Platinum sponsor of Macra, the Irish organisation for young farmers and rural youth. Speaking at the conference, William Judge, Massey Ferguson National Sales Manager UK and Ireland said: “Technology and digitalisation are ramping up the pace of change in farming and are at the forefront of most modern, dynamic, successful enterprises. Technology is fueling farm efficiency improvements, while access to business oriented social networks now allows farmers to take part in benchmarking, share best practice and learn and adopt new ideas. Young farmers are leading the way in embracing technology and using it to maximum advantage.”

A Massey Ferguson tractor stood sentinel at the entrance of the City North Hotel conference venue and delegates visited Country Crest Farm at Rathmooney near Dublin where MF equipment is in daily use.

“We were delighted to be a part of Macra na Feirme’s flagship event,” adds William Judge. “The energy, enthusiasm and ambition of members is infectious and it’s great to see their strong determination to ensure the future success of farming across Ireland.”

Massey Ferguson offers a full-line of products including tractors, combine harvesters, balers, Hay & Forage tools and materials handling equipment. The brand is a highly- active supporter of young enterprise in agriculture and is a partner of CEJA, the European Council of Young Farmers. It also works with the National Federation of Young Farmers’ Clubs (England and Wales), the Scottish Association of Young Farmers’ Clubs and the Young Farmers’ Clubs of Ulster.

Macra na Feirme is an organisation for young people between the ages of 17 and 35 and has 9,000 members in Ireland. One of its main aims is to help young farmers get established in farming and assist them through learning and skills development. Macra na Feirme also works with and represents the views of young farmers nationally and internationally through its work in Europe.