Immerse yourself in your personalised Massey Ferguson eXperience right in a field nearby!

The MF eXperience Tour is a Pan-European gathering meticulously crafted for farmers like you, offering targeted activities tailored to meet your specific business needs. 

Explore our latest range of straightforward and reliable products, technologies, services and agronomy aids.

Engage in useful and constructive conversations with our        MF eXperts, finding out how the Massey Ferguson range can contribute to enhancing your business profitability. 

Building on its success since 2019, and after welcoming over 24,000 professionals across 16 different countries, the MF eXperience Tour continues its journey in 2025. Dive into an immersive and friendly experience, unique and engaging, with captivating activities centered around the brand and its offerings.

The unique customer experience unfolds in an inviting, inclusive, and friendly atmosphere, featuring animations around the brand and what it offers. 

Participate in an informative and enjoyable gathering, sharing meals and socialising with fellow agricultural enthusiasts.

This bespoke event brings you closer to your MF eXperts and local MF dealer, offering insights into the MF eXperience. It encompasses technology, finance and service as well as satisfying region-specific customer requests for advice on topics such as tyre and traction optimisation, precision agriculture services and solutions.

Gain hands-on experience operating all the MF products, while exploring the locally available ranges of Massey Ferguson machinery at a location conveniently near to your farm.

Like you, our machines are Born to Farm, so you can be sure they will be ready for the field when you need them.

Key Facts

14 countries in 2025

This year, our pair of dedicated event trucks will travel to Italy, Austria, Slovakia, Netherlands, Denmark, Sweden, Ireland, United Kingdom, France, Spain, Portugal, Bulgaria, Germany, and Greece.

Up to 31 Ranges

An innate knowledge of the land, the farm and the machines, with more than 31 ranges to get the job done properly — anywhere in the world. That’s Massey Ferguson! Join us to discover our products and to meet us at the MF eXperience Tour!

24,000+

Visitors since 2019 (6,000+ in 2024)

98% satisfied visitors

Event rating by visitors

An overview of the machines at the MF eXperience Tour

MF 9S

MF 8S

 

 

MF 5S

MF 5M

MF 3

MF IDEAL

MF 1842S

MF RK Series

MF RB F

MF eXperience Tour Calendar 2025

Massey Ferguson offers a personal welcome to farmers invited by Dealers.

Be one of them!

Find your MF Dealer

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