AGCO has appointed A.M.Phillip Agritech Ltd as the new Distributor for its Massey Ferguson brand in Aberdeenshire, Angus and Morayshire.

This latest move signals a further boost to Massey Ferguson Sales and Customer Service Support in this key territory, bringing fresh impetus to the brand.

“We are delighted to welcome the A. M. Phillip team to our network,” says Mark Casement, AGCO Director Distribution Management UK and Ireland. “The company has a strong reputation based on customer service excellence and offers comprehensive coverage to support Massey Ferguson customers in its territory. Importantly, this appointment brings a single dedicated Massey Ferguson sales channel in Aberdeenshire, Angus and Morayshire. It will deliver business growth via the combination of recognised Massey Ferguson quality across the full product range and the commitment of an experienced, financially-robust and ambitious distribution partner.”

A.M. Phillip Agritech Ltd will sell and support Massey Ferguson products through branches in Forfar, Huntly and Fraserburgh to offer a top-level network of customer service support for this leading farm equipment Brand.

Established in 1955 by Alex Phillip, today the A. M. Phillip Group is involved in agriculture, groundcare and commercial vehicles across ten locations and employing a total staff of 350. Within the group, A. M. Phillip Agritech Ltd covers machinery sales, service, parts supply and fabrication. It also includes specialist divisions for crop sprayers and GPS (Spraytechniques) and groundcare (Gammies Groundcare). Recent investments include a parts department/ showroom extension at the Huntly branch in 2015.

“We are very pleased to be appointed a Massey Ferguson Dealer,” says Andrew Connon, Dealer Principal A. M. Phillip Agritech Ltd. “This new development presents us with an exciting partnership and business opportunity, allowing us to offer our customers a quality brand with the highest standards.”

Adds Mark Casement, “AGCO is implementing a key long-term strategy to strengthen customer service, offer full-line product ranges and ensure an increased availability of exclusive Brand expertise in our distribution outlets. The appointment of A.M. Phillip will carry the Massey Ferguson brand to a wider customer base, support existing customers and provide more opportunity to attract potential new customers against our major competitors in the area.”

Massey Ferguson offers a full-line of products including tractors, combine harvesters, balers, Hay & Forage tools and materials handling equipment.