An insight into Massey Ferguson and its marketing from the company’s Campbell Scott was part of a packed itinerary for a group of 50 UK young farmers who visited MF’s European headquarters in Beauvais, France.

As guests of Massey Ferguson for two days, delegates from the National Federation of Young Farmers Clubs (NFYFC) and Scottish Association of Young Farmers Clubs (SAYFC), travelled to the Beauvais tractor plant to see a global agricultural machinery company in action, exchange ideas on future policy and visit French college farms.

“There is a big appetite for business skills among young farmers from England, Wales and Scotland and this trip was one of the most popular we have ever organised - with all the available places snapped up within 48 hours,” says Lynsey Martin, NFYFC vice chair of Council.

Delegates enjoyed a full factory tour taking in the machining and assembly areas at the main Beauvais site as well as cab production at Beauvais 2.

In his presentation Campbell Scott, Director Marketing Services and PR, shared Massey Ferguson’s vision and aspirations for farming and farm machinery manufacturing, and talked about the vital role that marketing and branding plays in business. In an open Question and Answer session, delegates were also able to speak with a panel of key MF senior staff including representatives from Sales and Marketing.

The following day, the party was hosted by the nearby L’ Institut Polytechnique LaSalle, a flagship institution for engineering focused on earth, life and environmental sciences, where delegates toured the facility’s livestock and arable farms.

Commenting, Peter Moss who led the SAYFC group said: "Our tour to the Massey Ferguson factory was really interesting and it was fantastic to see the detailed and precise process that is used to manufacture and test the tractors. Gaining an insight into its new range of products and the company’s continued support of UK young farmers showed us Massey Ferguson’s commitment to the agriculture industry for the future."

“It was a great pleasure to welcome the British young farmers to Massey Ferguson’s European Centre of Excellence for Manufacturing and Engineering,” adds Campbell Scott. “Youngsters like these are the future of successful agriculture and have a big job to do balancing the needs of a profitable business and a sustainable environment. The delegates’ thoughtful, intelligent approach combined with their clear passion for farming was exciting and energising to everyone who met them here at Beauvais.”