19 November saw celebrations to mark the official opening of Massey Ferguson’s brand-new dedicated cab production facility at the recently-acquired second site in Beauvais, France.

The auspicious date was exactly 56 years to the day since the debut of the famous Massey Ferguson Triple Triangle brand.

“This exciting project – which we call Beauvais 2 - is backed by an investment of  $20 million (15.5 m Euros) and continues our programme to deliver yet higher levels of productivity, efficiency and quality at our Beauvais location,” said Richard Markwell, Président Directeur Général AGCO S.A. and Vice President and Managing Director Massey Ferguson EAME. Among the guests at the opening were Martin Richenhagen AGCO Chairman, President and CEO, Dr Rob Smith, Senior Vice President, General Manager AGCO EAME, together with Beauvais management staff and local dignitaries.

Delivered on time and on budget and 100% managed by Beauvais staff, the new complex boosts available production floor space by 25% and adds to the 250 million Euros invested in new tools and R&D over the past five years. The site is also home to the new Massey Ferguson International Sales Training Centre.

“The quality, performance and reliability of the new Massey Ferguson range is truly representative of a global brand,” commented Martin Richenhagen.”Massey Ferguson continues to move forward with a vigour and vitality that resonates throughout the entire Company and would make its founders proud. As AGCO’s global brand, Massey Ferguson has played a major role in enabling AGCO to become not only one of the world’s leading farm machinery manufacturers and distributors, but the fastest growing – by far."