Immerse yourself in your personalised Massey Ferguson eXperience right in a field nearby!

The MF eXperience Tour is a Pan-European gathering meticulously crafted for farmers like you, offering targeted activities tailored to meet your specific business needs.

Explore our latest range of straightforward and reliable products, technologies, services and agronomy aids. Engage in useful and constructive conversations with our MF eXperts, finding out how the Massey Ferguson range can contribute to enhancing your business profitability.

This year marks the inception of this unique Farmer First concept which tailors the occasion to suit the needs of each individual visitor – further improving an event that has already welcomed 18,000 farmers and contractors from 14 different countries since the first tour in 2019.

The unique customer experience unfolds in an inviting, inclusive, and friendly atmosphere, featuring animations around the brand and what it offers our farmers. Participate in an informative and enjoyable gathering, sharing meals and socialising with fellow agricultural enthusiasts. This bespoke event brings you closer to your MF experts and local MF dealer, offering insights into the MF eXperience encompassing technology, finance and service as well as satisfying region-specific customer requests for advice on topics such as tyre and traction optimisation plus precision agriculture services and solutions

Gain hands-on experience operating all the MF products, while exploring the locally available ranges of Massey Ferguson machinery at a location conveniently near to your farm. Like you, our machines are Born to Farm, so you can be sure they will be ready for the field when you need them.

Key Facts

14 Countries

This year, our pair of dedicated event trucks will travel to France, Spain, Finland, Belgium, Italy, Germany, Poland, Lithuania, Czech Republic, Norway, Sweden, Romania, Hungary and Greece.

Up to 31 Ranges

An innate knowledge of the land, the farm and the machines, with more than 31 ranges to get the job done properly — anywhere in the world. That’s Massey Ferguson! Join us to discover our products and to meet us at the MF eXperience Tour!

18,000+

Visitors since 2019 (5,000+ in 2023)

4.7/5 

Event rating by visitors

An overview of the machines at the MF eXperience Tour

MF 9S

MF 8S

 

 

MF 5S

MF 3

MF IDEAL

MF 1842S

MF RK Series

MF RB F

MF eXperience Tour Calendar 2024

Italia   

Fiera di Verona : 31st January - 3rd February

Perugia : 13th - 16th February

Eboli : 20th - 23rd February

Pescara: 27th February - 01 March

Romania   

Session 1 : 8th - 11th October

Session 2 : 15th - 18th October

Poland   

Session 1 : 14th - 17th May

Session 2 : 21st - 24th May

Finland   

Session 1 : 2nd - 5th July

Session 2 : 9th - 12th July

Germany   

Session 1 : 11th - 14th June

Session 2 : 18th - 21st June

France   

Lyon Est : 5th - 8th March

Carpentras : 12th - 15th March

Châteaudun : 28th - 31st May

Nantes : 11th - 14th June

Caen : 18th - 21st June

Innovagri : 4th - 5th September

Mont de Marsan : 16th - 20th September

Sommet de l'elevage : 1st - 4th October

Belgium   

Session 1 : 20th - 23rd August

Session 2 : 27th - 30th August

Lithuania   

Session 1 : 28th - 31st May

Czech Republic   

Session 1 : 4th - 7th June

Hungary   

Session 1 : 7th - 10th May

Spain   

Granada : 7th - 10th May

Toledo : 14th - 17th May

Huesca : 21th - 24th May

Session 4 : 15th - 18th October

Session 5 : 22nd - 25th October

Session 6 : 29th October - 1st November

Norway   

Session 1 : 3rd - 6th September

Session 2 : 10th - 13th September

Sweden   

Session 1 : 17th - 20th September

Session 2 : 24th - 27th September

Greece   

Session 1 : 22nd - 25th October

Session 2 : 29th - 31st October

 

 

Massey Ferguson offers a personal welcome to farmers invited by Dealers. Be one of them!

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