Immerse yourself in your personalised Massey Ferguson eXperience right in a field nearby!

The MF eXperience Tour is a Pan-European gathering meticulously crafted for farmers like you, offering targeted activities tailored to meet your specific business needs.

Explore our latest range of straightforward and reliable products, technologies, services and agronomy aids. Engage in useful and constructive conversations with our MF eXperts, finding out how the Massey Ferguson range can contribute to enhancing your business profitability.

This year marks the inception of this unique Farmer First concept which tailors the occasion to suit the needs of each individual visitor – further improving an event that has already welcomed 18,000 farmers and contractors from 14 different countries since the first tour in 2019.

The unique customer experience unfolds in an inviting, inclusive, and friendly atmosphere, featuring animations around the brand and what it offers our farmers. Participate in an informative and enjoyable gathering, sharing meals and socialising with fellow agricultural enthusiasts. This bespoke event brings you closer to your MF experts and local MF dealer, offering insights into the MF eXperience encompassing technology, finance and service as well as satisfying region-specific customer requests for advice on topics such as tyre and traction optimisation plus precision agriculture services and solutions

Gain hands-on experience operating all the MF products, while exploring the locally available ranges of Massey Ferguson machinery at a location conveniently near to your farm. Like you, our machines are Born to Farm, so you can be sure they will be ready for the field when you need them.

Key Facts

14 Countries

This year, our pair of dedicated event trucks will travel to France, Spain, Finland, Belgium, Italy, Germany, Poland, Lithuania, Czech Republic, Norway, Sweden, Romania, Hungary and Greece.

Up to 31 Ranges

An innate knowledge of the land, the farm and the machines, with more than 31 ranges to get the job done properly — anywhere in the world. That’s Massey Ferguson! Join us to discover our products and to meet us at the MF eXperience Tour!


Visitors since 2019 (5,000+ in 2023)


Event rating by visitors

An overview of the machines at the MF eXperience Tour






MF 3


MF 1842S

MF RK Series


MF eXperience Tour Calendar 2024


Fiera di Verona : 31st January - 3rd February

Perugia : 13th - 16th February

Eboli : 20th - 23rd February

Pescara: 27th February - 01 March


Session 1 : 8th - 11th October

Session 2 : 15th - 18th October


Tykocińska : 14th - 17th May

Sudół : 21st - 24th May


Session 1 : 26th - 28th June

Session 2 : 1st - 4th July


Session 1 : 11th - 13th June

Session 2 : 18th - 20th June


Lyon Est : 5th - 8th March

Carpentras : 12th - 15th March

Cloyes-les-Trois-Rivières : 28th - 30th May

La Chapelle-Heulin : 11th - 14th June

Cabourg : 18th - 21st June

Innovagri : 4th - 5th September

Mont de Marsan : 16th - 19th September

Sommet de l'elevage : 1st - 4th October


Session 1 : 20th - 23rd July

Session 2 : 27th - 30th July


Studentų : 28th - 31st May

Czech Republic   

Session 1 : 4th - 7th June


Jakabszállás : 7th - 10th May


Granada : 7th - 9th May

Toledo : 14th - 16th May

Aragon : 22th - 24th May

Session 4 : 15th - 18th October

Session 5 : 22nd - 25th October

Session 6 : 29th October - 1st November


Session 1 : 3rd - 6th September

Session 2 : 10th - 13th September


Session 1 : 17th - 20th September

Session 2 : 24th - 27th September


Session 1 : 22nd - 25th October

Session 2 : 29th - 1st November



Massey Ferguson offers a personal welcome to farmers invited by Dealers. Be one of them!

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