The AGCO team’s efforts to create an impressive display of equipment at the LAMMA Show, alongside comfortable accommodation for visitors were rewarded with the HSBC Cup for the Best Outdoor Stand at the event.

LAMMA is now acknowledged as the UK’s premier machinery showcase, and AGCO’s events team made an early decision to ensure that its brands – Challenger, Fendt, Massey Ferguson and Valtra – would really make an impact at the 2013 event. At the same time the stand was designed to also provide top quality information and comfort for visitors.

“We started preparing for the show back in April 2012 and, although January is a great time to meet our customers, we know the weather is sometimes not the best. As this year proved,” says Andrew Rawson, Advertising and Promotions Manager.

“Our aim was to provide the best environment to show off all the equipment, offer loads of information as well as create areas where customers and dealers could have a hot drink and get out of the cold. Despite erecting five igloo-shaped marquees on the stand, even we didn’t anticipate just how cold it would be this year!”

At LAMMA 2013 AGCO doubled the size of its stand because it feels it is the ‘right show, at the right time and in the right place’, which attracts a huge audience and results in a lot of business. “We also support the plans to move the event to Peterborough next year – it’s clear to see it’s outgrown the current location,” adds Mr Rawson. “We have had assurances from the organiser that apart from the move everything else will stay the same – and retaining the same formula of free entry for visitors, with value for money for exhibitors, but on a larger site means it will just get better.”