Massey Ferguson, a worldwide brand of AGCO (NYSE:AGCO), is pleased to announce the appointment of Jérôme Aubrion as Vice President, Global Marketing, Sales Enablement and Partnerships, effective Oct. 1, 2026. In this newly created role, he reports to Luis Felli, Senior Vice President and General Manager, Global Massey Ferguson™, Parts & Customer Support.

With more than 18 years of experience within AGCO, Jérôme Aubrion brings extensive expertise in agricultural machinery, global marketing and customer-focused business development. Raised on his family’s farm in France, his professional career combines international experience, including time spent in China in the automotive industry, three years leading a newly established AGCO dealership in France, and strategic marketing leadership. These experiences provide him with a unique perspective on the needs of farmers, dealers and stakeholders worldwide.

In his new position, he will lead Massey Ferguson’s global brand marketing, customer experience and sales enablement activities, while accelerating digital and AI capabilities, portfolio and pricing strategy, and strategic partnerships designed to support profitable growth across global markets.

“Jérôme’s appointment reflects both his outstanding leadership and his deep understanding of the Massey Ferguson brand, our dealers and our customers,” said Luis Felli. “Throughout his career, he has consistently demonstrated the ability to combine strategic vision with strong execution. His passion and understanding of agriculture, customer experience and innovation will help us strengthen Massey Ferguson’s position as a leading global brand while delivering greater value to farmers around the world.”

“As I take on this new responsibility, I feel both honoured and energized by the opportunity ahead,” said Jérôme Aubrion. “Massey Ferguson is one of the most recognized and respected brands in agriculture. Together with our talented teams across all regions, our dealers and our stakeholders, we will continue to strengthen our connection with farmers, accelerate innovation in the way we engage with customers and support sustainable, profitable growth for both our business and our dealer network.”

He added: “Agriculture is evolving rapidly, and our role is to ensure Massey Ferguson remains a trusted partner for farmers around the world. By combining strong customer insights, digital capabilities, impactful partnerships and a clear brand vision, we will continue to build on our heritage while preparing for the future.”

This appointment reflects Massey Ferguson’s continued commitment to strengthening its global leadership capabilities and advancing initiatives that enhance customer experience, drive commercial excellence and support long-term growth, while reinforcing a strong and consistent global brand identity across all markets.

About AGCO

AGCO (NYSE: AGCO) is a global leader in agricultural machinery and precision agriculture technologies. Driven by a Farmer-First strategy, AGCO delivers value through its differentiated leading brands, Fendt™, Massey Ferguson, PTx™ and Valtra™.  AGCO’s high-performance equipment and smart farming solutions, including brand-agnostic retrofit technologies and autonomous offerings, empower farmers to drive productivity while sustainably feeding the world. For more information, visit www.agcocorp.com.