Thursday 17 October at London’s Soho Hotel sees the first screening of the brand-new children’s series ‘Little Grey Fergie’ featuring the adventures of a full-size, live-action Ferguson TE20 tractor.

Filmed on location at a Warwickshire farm, this new show is an English version of the popular Norwegian children’s story and TV series ‘Gråtass’. Over the last 15 years, the original story has grown like topsy with not only the TV series but two feature film hits, nine theatrical productions, several more books, DVDs and spin-off articles.

Aimed at pre-school kids, the new adventures of Little Grey Fergie are set on a farm near Coventry in England in the present day with English farm animals, settings and characters.

Production company, Farmyard Stories shot the series on a farm not far from Massey Ferguson’s UK Sales operations at Abbey Park Stoneleigh and only 20 km from the site of the original Coventry factory where the TE20s were built between 1946 and 1956.

A new star for the series is a shiny red, ultra-modern MF 7600 which adds 21st century tractor power to the narrative. Creator of the programmes, Morten Mycklebust is very excited about the launch of the new series. “Massey Ferguson is one of the world’s most recognised brands,” he remarks. “We’re really pleased that our films are giving a completely new generation of youngsters the opportunity to learn about and enjoy the brand and its history.”

“We fully support the development of the Little Grey Fergie character,” says Campbell Scott, Massey Ferguson Brand Development Manager. “The stories are captivating and we’re sure kids and their families will love him.”

The films have no dialogue – the tales are told through action, sound effects and music – so they will be understood all over the world. You can watch the first adventure at www.littlegreyfergie.com from 18 October.