A new chapter begins at EIMA 2026

Your needs, your challenges and your ambitions inspire us every day.

That's why, at EIMA, Massey Ferguson is bringing together machines, smart technologies and authentic farmer experiences in one place. Discover solutions designed for the realities of your farm, hear directly from farmers in the field, and meet our team to share ideas, discuss your challenges and explore new opportunities.

Inspired by life on the farm, our stand is a welcoming environment, bringing together farmers and contractors from all sectors. There are three areas:

• Open field, focused on broad-acre farming applications
• Livestock/ mixed & specialised, meeting diverse farm requirements
• Central area featuring the star of the show

Join the MF eXperience and enjoy a blend of interactive touchpoints and engaging on-site activities.

• Strike a pose in our immersive Instagram corner, capture the moment, and share it on your own account by tagging @MasseyFerguson. Let’s create a feed of unforgettable EIMA memories together!
• Don't miss our official shop, where you can pick up exclusive souvenirs and Massey Ferguson-branded merchandise.
• Benefit from expert advice and enjoy an on-demand guided stand tour.
• Be among the first to discover our brand-new tractor, unveiled to the public for the very first time, alongside an all-new technology ecosystem designed to shape the future of farming.

This isn't just a visit. It's a journey. And it starts now.

Register now to unlock a personalised Massey Ferguson experience. Receive exclusive updates ahead of the event and visit our stand to collect a special MF gift reserved for registered visitors.

Register now.

But wait, there's more to discover…

Additional must-see highlights will also be on display at EIMA.

The MF 5S.145 Dyna-VT alongside our new series tractor  will also be showcased in the prestigious TotY (Tractor of the Year) area, where the industry's most innovative tractors are being recognised and displayed in the spotlight, with working demonstrations taking place throughout the day.

In addition, be sure to visit the BKT display area, where an MF 8S Xtra Exclusive+ Black equipped with BKT AGRIMAX V-FLECTO tyres will be on display.

This dedicated area brings together Massey Ferguson tractor technology and BKT tyre expertise, highlighting a shared focus on soil care, traction, efficiency and total cost of ownership. The display also reflects the performance credentials of both brands: the MF 8S Xtra has demonstrated its efficiency through independent DLG testing, while BKT AGRIMAX V-FLECTO has received DLG Approved recognition in specific tested sizes.