Bringing MF innovations to your fields

Immerse yourself in your personalised Massey Ferguson eXperience right in a field nearby! 

Massey Ferguson is gearing up to expand its highly successful MF eXperience Tour across Europe from 2024 to 2026, visiting more countries and venues than ever before. Having welcomed over 18,000 farmers and contractors from 8 countries between 2019 and 2023, the Tour is now adopting a flexible format with two separate units, allowing the event to take place in two different areas at the same time and meeting more farmers like you all around Europe. 

The MF eXperts will bring products, services, agronomy aids and technologies direct to your fields, visiting 15 different countries and hosting a total of 38 events in 2024. This year, the MF eXperience Tour will visit France, Spain, Finland, Belgium, Italy, Germany, Hungary, Poland, Lithuania, Czech Republic, Norway, Sweden, Romania, and Greece.

Tailored to meet your requirements, the MF eXperience Tour gives you a platform to engage in useful and constructive conversations with Massey Ferguson eXperts and dealers, during which you can learn about the latest technologies, innovations, finance and service as well as satisfying region-specific customer requests for advice on topics such as tyre and traction optimisation plus precision agriculture services and solutions. 

Find out how the Massey Ferguson range can contribute to enhancing your business profitability in a convivial atmosphere and, of course, over a delicious lunch or dinner. The half-day bespoke event features a machinery parade and opportunities for you to operate equipment. 

Just looking forward to being part of it?  Contact your local Massey Ferguson dealer for a free-to-join invitation to your nearest venue!

We are waiting to welcome you, and don’t forget: it's not just a demo tour; it's your immersive eXperience designed to enhance agricultural businesses across Europe!

 

Nicolas Montagard, a French farmer, runs a cereals unit, an open-field vegetable unit and a seed production unit.

He explains: "What I really like about the MF eXperience Tour is the fact that we can see the whole range in action, try it out if we need to, and above all have someone who knows the machines inside out at our side to help us get to grips with the different functions, so that we can find out more about them in a very short space of time, and that's what I really appreciated. 


That's what really impressed me the most, to have a technician specialising in the machine in question behind each tractor and each solution.”

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