Massey Ferguson, a worldwide brand of AGCO (NYSE:AGCO), is delighted to announce it is honoured to receive a Red Dot Award: Product Design 2021 for Product design, in the commercial vehicle category, for the innovative MF 8 S Series of tractors. This latest accolade follows the MF 8S.265 Dyna E-Power Exclusive winning the prestigious Tractor of the Year 2021 as well as Best Global Digital launch 2020.

An international jury selected the MF 8S from thousands of entries from more than 60 countries for the Red Dot Award: Product Design 2021 Award, which is only presented to products that feature outstanding design.

“We are honoured the MF 8S has been chosen to receive this special award,” says Thierry Lhotte, Vice President & Managing Director Massey Ferguson, Europe & Middle East. “With the MF 8S Series, we are defining a new era in tractor design, which the jury has distinguished with the Red Dot: Product Design 2021 Award.

“Developed for farmers by farmers, following seven years of thorough testing and extensive customer consultation, the MF 8S Series combines radical designs with a practical purpose. While equipped to a superb specification, it also introduces a completely new and enhanced user experience,” adds Mr Lhotte.

“The MF 8S launch was just the first milestone of our fully rejuvenated tractor range offensive. We are thrilled to have received such industry leading awards for the MF 8S together with farmers’ recognition through their choice for their new tractor. This is just the beginning. After the MF 8S and the MF 5S launches in 2020 we are now looking forward for new launches to come by the end of the year 2022, meeting farmers’ demand for straightforward and dependable smart and connected machines,” adds Francesco Murro, Director Marketing, Massey Ferguson Europe & Middle East.

The distinctive Protect-U design with its 24cm gap between the cab and the engine installation, sets the MF 8 S Series apart from all other tractors. As well are reducing heat, noise and vibrations being transmitted to the cab, the unique encapsulated engine position improves cooling and performance.

Completely new, the MF 8S Series introduces novel, innovative designs in every area – engine, cab, transmissions and driveline as well as new controls and connectivity. Equipped to a high standard, it comes with different specification packages, which offer great value for money, ensuring buyers can tailor the tractors to suit their specific applications.

There is a choice of four models from 205hp to 265hp, all offering 20hp of extra power with Engine Power Management.

With the launch of the MF 8S Series Massey Ferguson is meeting the demands of modern, sustainable farming by combining state-of-the-art machinery with a comprehensive range of fully connected services to help customers manage their businesses more effectively.