Massey Ferguson will return to LAMMA after a five-year absence to help promote its dealer network and showcase its latest machinery.

After more than five years away, Massey Ferguson will return to LAMMA 2024 in partnership with its UK dealer network to showcase some innovative product updates due for release later this year.

It will be the first time the company has exhibited since the show moved to the NEC, Birmingham, and William Judge, MF brand manager, UK, EIRE and Middle East, explains the reason behind the decision.

“There has been a high number of requests from both customers and dealers for Massey Ferguson to go back to LAMMA, and I am delighted to confirm that we will be returning for 2024 and that the Massey Ferguson team are really looking forward to meeting our customers and showing some new and exciting products.”

Supporting its wider dealer network has been a contributing factor in MF’s decision and the space will allow visitors to preview a wide range of MF machinery and discuss existing and future requirements with their local dealer.

“We’ll have our full range of machinery under the lights from tractors, combines and telehandlers, alongside hay and forage machinery. LAMMA will act as dealer network premiere with our stand design which we hope will mirror what customers would expect from the ultimate dealer depot, allowing customers to discuss their requirements in familiar surroundings. As it is our first show in several years, we can’t wait to welcome customers back on to our stand at LAMMA.”

Massey Ferguson will be on stand numbers 12.470 & 12.570