_{Pictured (left to right):  Cecil Troughton, Sales Manager from MF dealer, Troughton and Bell, Peter Alexander President YFCU and Samuel Bell Managing Director William Bell Tractors Ltd.}

Massey Ferguson, a worldwide brand of AGCO (NYSE:AGCO) is set to support the Young Farmers Clubs of Ulster (YFCU) as principal sponsor of their AGM and Conference.

More than 200 delegates are expected to attend the keynote event being held at the Armagh City Hotel on 23 April.

“It’s fantastic to be involved ‘on the ground’ once again with YFCU and have the opportunity to reconnect face-to-face with members now that pandemic restrictions have eased,” says Lindsay Haddon, Massey Ferguson Advertising and Sales Promotion Manager. “We are especially excited to be supporting this event in the year that we are celebrating our 175th anniversary and our new ‘Born to Farm’ brand identity.”

“MF has always had strong links with Northern Ireland through Harry Ferguson, one of our founders, who came from County Down,” she explains. “We are proud to maintain this deep association with the region’s farming community and the upcoming generation of young farmers. MF is fully-focused on putting farmers first. Our emphasis is on the provision of straightforward, dependable, accessible and sustainable machinery and customer experiences that offer the very best value.”

Local Massey Ferguson farm machinery dealer, William Bell Tractors will be showcasing two of the latest Massey Ferguson tractors at the event. Delegates will also get the chance to see the new ‘Born to Farm’ brand identity and the fresh new look for the company’s iconic Triple Triangle logo.  

Peter Alexander, President of YFCU, comments: “I am delighted to have Massey Ferguson sponsor our AGM and Conference. Their support enables us to continue to host one of the most important events in the YFCU’s calendar. Our members are particularly looking forward to attending in person this year following 2020 and 2021 when Covid restrictions led to virtual delivery of the event. Massey Ferguson have been generous sponsors of the YFCU over the years, and I thank them for their continued support.”

The YFCU is the largest rural youth organisation in Northern Ireland with more than 50 clubs dotted across the six counties and a membership of almost 3,000.

Massey Ferguson offers a full-line of products and services including tractors, combine harvesters, balers, hay & forage tools and materials handling equipment.