AGCO Parts announces the winner of its Vin to Win ‘Ultimate Refurb’ prize for Massey Ferguson owners

AGCO Parts has announced the prize winners of its six-month-long ‘Vin to Win’ competition, including the lucky recipient of the ‘Ultimate Refurb’, a money-can’t-buy Massey Ferguson tractor restoration.

Vin to Win ran from March to September, inviting Massey Ferguson machine owners to tell AGCO about their machines in exchange for access to monthly online games. 7,665 entrants took part with their Massey Ferguson machines, with over 125 winning instant prizes of branded overalls worth over €70 and model tractors worth over €50. Each game played gave the customer a Golden Ticket into the ‘Grand Prize Draw’ in September, increasing their chances to win one of the main prizes.

Robert Bowyer, who entered on behalf of the family including father Nigel [pictured Image 1], from the UK, was revealed as the Ultimate Refurb winner – their MF 5455 will be treated to a full refurbishment later this year, as the expert team at the Massey Ferguson factory in Beauvais use Genuine AGCO Parts to restore it to factory condition.

Robert said: “I had literally just stepped off my MF 5455 after a long day when I received the call about winning the Ultimate Refurb for it from MF. Honestly I thought someone was pulling my leg at first, but I’m delighted to have won! This tractor has been a gem – we’ve had it since new and spent 18,000 hours working with it so winning this prize will give it the new lease of life it deserves.”

Also announced were two of the three winners of a 412-piece workshop trolley – Anthony Finnegen [Image 2], from Ireland and Nicolas Greselle, from France, with one lucky winner still to be confirmed. These winners will each receive the MF branded ‘Efficient’ trolley, an eight-drawer unit worth over €3,200 and stocked with high-quality tools designed to last.

Vin to Win entrants from the UK, Ireland, France, Spain and Germany have been taking part in AGCO’s instant-win games since March, too, with farmers claiming prizes including MF overalls and model tractors. Denis from Dungiven in Northern Ireland, [Image 3] with his father Denis, and daughter Katie, won an MF tractor model of a MF 7726 worth over €50, and sent this great picture of them, with their prize, and their lovely MF 362.

Jen Reid, AGCO’s Aftersales Marketing Manager, said: “We’ve loved getting closer to our farmers with Vin to Win, and it’s brilliant to announce Robert as the winner of this once-in-a-lifetime prize. We’ve got an amazing team of technicians, and partners like Michelin and Quicke, who are gearing up to make this the Ultimate Refurb of Robert and Nigel’s tractor. We can’t wait to share our progress over the coming months on social media and our webpage.

“We hope Anthony and Nicolas will be very happy with their workshop trolleys, too – hopefully they’ll never need to buy a tool again!

“Vin to Win has been a six-month initiative designed to build and strengthen relationships with Massey Ferguson owners, and I feel it’s been a real success. Thank you to everyone who entered, played the instant games and spread the word”, she concludes.

“We are always delighted to promote and support new initiatives that bring value to our customers, allowing them to maintain their machines at peak efficiency. This can take the form of bringing new life to their Massey Ferguson, as with the Ultimate Refurb,” said Jerome Aubrion, Marketing Director Massey Ferguson, Europe & Middle East.

“When a farmer chooses a Massey Ferguson, she or he is not simply buying a machine like any other. Our customers appreciate the benefits of reliable products that become the ideal partners for highly productive working days. They also enjoy the comprehensive range of MF services and share our passion for creating machines that last.

“These machines will earn heritage value that can be passed on to the next generation - value that's clearly at the heart of the Vin to Win initiative.”

The refurb process will be documented online – Massey Ferguson owners and enthusiasts can sign up for our latest offers, and updates for the Ultimate Refurb by MF here, and subscribe to the AGCO Parts EME YouTube channel to be alerted when the latest updates in the Ultimate Refurb journey is available to view.

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