Nominations are now open for the 2025 Sowing Good Deeds contest.

DULUTH, GA | June 6, 2024 | AGCO Corporation (NYSE: AGCO), a global leader in the design, manufacture and distribution of agricultural machinery and precision ag technology, is excited to announce the ninth annual Massey Ferguson Sowing Good Deeds contest. The award recognizes charitable services, civic involvement and educational activities of local Professional Rodeo Cowboy Association (PRCA) rodeo committees to their schools, towns and the ag community. Nominations for 2025 are now open and will run through October 3, 2025. Finalists will be announced October 24, 2025, with the grand prize winner named at the PRCA Awards Banquet in Las Vegas, Nevada, on December 3, 2025. The winning rodeo committee receives a new Massey Ferguson tractor with loader, valued at over $60,000, as part of the prize package.

“Rodeos play a crucial role in the cultural and economic landscape of America, yet they often go underappreciated,” said Matt LeCroy, Director, Sales West for Massey Ferguson North America. “These groups dedicate themselves to uplifting their communities—not only by boosting local economies but also by supporting agricultural youth programs like FFA and 4-H, which are essential to the future of our industry. The Sowing Good Deeds initiative highlights the generosity and hard work of rodeo committees across the country. We’re honored to celebrate these dedicated individuals who generously contribute their time and skills to strengthen agricultural communities.”

Sowing Good Deeds is open to all PRCA-sanctioned rodeo committees within the contiguous 48 states and District of Columbia, regardless of size. Participants are evaluated on their commitment to community involvement, entrepreneurial spirit and ability to adapt to challenges and overcome adversity. Entries consist of a series of essays describing the rodeo committee’s local impact through volunteer efforts, community initiatives and projects, efforts to initiate change within their community, and how they overcome challenges to build a stronger, more sustainable organization.

“PRCA-sanctioned rodeos collectively raise millions of dollars each year for local charities across the United States,” said Tom Glause, CEO of the PRCA. “Our collaboration with Massey Ferguson’s Sowing Good Deeds program provides a meaningful platform to recognize and reward the outstanding charitable work of our committees. With more than 600 committees nationwide, we are immensely proud of their unwavering commitment to agriculture and the communities they serve.”

Nomination forms, as well as full official rules and previous winners, can be found at  https://www.masseyferguson.com/en_us/discover-mf/mf-community/community/sowinggooddeeds.html. 

Media Contacts
Arielle Windham | arielle.windham@flint-group.com | 701-499-2169

Massey Ferguson is a registered trademark of AGCO. Sowing Good Deeds is a trademark of AGCO. 

About AGCO  
AGCO (NYSE: AGCO) is a global leader in the design, manufacture and distribution of agricultural machinery and precision ag technology. AGCO delivers value to farmers and OEM customers through its differentiated brand portfolio including core brands like Fendt®, GSI®, Massey Ferguson®, PTx and Valtra®. AGCO's full line of equipment, smart farming solutions and services helps farmers sustainably feed our world. Founded in 1990 and headquartered in Duluth, Georgia, USA, AGCO had net sales of approximately $14.4 billion in 2023. For more information, visit www.agcocorp.com. For company news, information and events, please follow us on X: @AGCOcorp. For financial news on X, please follow the hashtag #AGCOIR.