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Nominations Now Open for the 2026 Sowing Good Deeds Contest
Grounded in the same values that define rodeo communities, Massey Ferguson® proudly presents the Sowing Good Deeds contest.
In recognition of the vital role PRCA-sanctioned rodeos play in supporting local, regional and national charities, this program shines a spotlight on rodeo committees across the country who are making a meaningful difference in their communities.
Each year, five finalists are selected from dozens of nominations, and one outstanding committee is awarded a 4700 Global Series Utility Tractors —a symbol of our commitment to straightforward, dependable equipment that works as hard as they do. The winning rodeo committee is announced at the PRCA Gala during the National Finals Rodeo in Las Vegas, Nevada.
Contest Details
- Open to all PRCA-sanctioned rodeo committees, regardless of size.
- Participating rodeo committees must apply for the Sowing Good Deeds program and meet the criteria listed in our official rules.
- Participating rodeos will receive a Hesston by Massey Ferguson Sowing Good Deeds banner to hang in their arena.
The Contest Consists of Four Phases
Phase I: Nominations Open
May 15 – October 15
Nominations are collected during this period.
Phase II: Review Period
October 16 – November 1
All submitted nominations are reviewed.
Phase III: Finalists Announced
November 2
The Top 5 finalists are revealed.
Phase IV: Award Ceremony
December 2
The winner will be announced at the official award ceremony.
How to Enter the Contest
Entering the Sowing Good Deeds contest is simple. During the contest entry period, a representative from your PRCA Rodeo Committee can submit one entry on behalf of the committee.
When filling out the form, you’ll be asked to provide:
- Your PRCA Rodeo Committee’s name and city
- The name and contact information of the committee representative submitting the entry
- Three short essays that share your committee’s story. Each essay should focus on one of the themes below:
- Community Impact
Tell us how your rodeo committee supports and gives back to your community. Share examples such as volunteer work, community programs, fundraising efforts or other local projects. - Innovation
Describe how your committee brings new ideas or an entrepreneurial spirit to your nonprofit work. What changes or initiatives have you introduced, and what positive results came from them? - Overcoming Challenges
Share a challenge your committee has faced and how you worked through it together. Tell us how you adapted, recovered, and became a stronger, more sustainable organization as a result.
- Community Impact
Once all sections are completed and submitted, your entry will be considered for the contest.
Congratulations To Our Past Winners
2025 Sowing Good Deeds Winner Prescott Frontier Days
“Prescott Frontier Days captures the heart of western tradition while giving back generously to its local community,” said LeCroy. “At Massey Ferguson, we’re proud to champion those who sow good deeds and enrich rural life. The dedication of the Prescott committee to service and heritage makes them a perfect embodiment of the spirit behind this award.”
2024: California Rodeo Salinas, Salinas, California
2023: Gunnison Cattlemen's Days Rodeo, Gunnison, Colorado
2022: Reno Rodeo, Reno, Nevada
2021: Burke Stampede, Burke, South Dakota
2020: Caldwell Nights Rodeo, Caldwell, Idaho
2019: Santa Maria Elks Rodeo, Santa Maria, California
2018: Sikeston Rodeo, Sikeston, Missouri
2017: Clovis Rodeo, Clovis, California
FAQs
Who is eligible to enter the Sowing Good Deeds contest?
All PRCA-sanctioned rodeo committees are eligible to apply, regardless of the size of the rodeo.
How do we submit a nomination?
A representative from your rodeo committee can submit one entry during the nomination period by completing the official entry form.
When is the entry period?
Nominations are accepted from May 15 through October 15.
How are finalists selected?
After nominations close, entries are reviewed by a panel, and the top five finalists are selected based on the contest criteria.
When will finalists be announced?
The Top 5 finalists will be announced on November 2.
What does the winner receive?
One winning rodeo committee will receive a Massey Ferguson® tractor as recognition of their impact and dedication.
When and where is the winner announced?
The winner is announced on December 2 at the PRCA Gala during the National Finals Rodeo in Las Vegas, Nevada.
NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. Open to PRCA Rodeo Committees located in the 48 contiguous U.S. and D.C. Void in Alaska, Hawaii, outside the 48 U.S./D.C. and where prohibited. Contest Entry ends at 11:59:59 PM ET on 10/15/26. For full Official Rules, view the official rules here . Sponsor: AGCO Corporation, 4205 River Green Parkway, Duluth, GA 30096.
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