Sowing Good Deeds

2025 Sowing Good Deeds Contest

In recognition of the support that PRCA-sanctioned rodeos contribute to local, regional and national charities, Hesston by Massey Ferguson presents the Sowing Good Deeds contest. The contest is a chance to recognize and share the stories of rodeo teams across the country who are doing good in their communities. 

Each year, five finalists are selected from dozens of nominations, where one rodeo committee will win a Massey Ferguson® tractor for the great work they do.  Winner is announced at the PRCA Gala during the National Finals Rodeo in Las Vegas, Nevada.

Congratulations to Prescott Frontier Days as this year's Sowing Good Deeds Winner!

“Prescott Frontier Days captures the heart of western tradition while giving back generously to its local community,” said LeCroy. “At Massey Ferguson, we’re proud to champion those who sow good deeds and enrich rural life. The dedication of the Prescott committee to service and heritage makes them a perfect embodiment of the spirit behind this award.”

Read the Full Release

Congratulations To Our Past Winners

2024: California Rodeo Salinas, Salinas, California 

2023: Gunnison Cattlemen's Days Rodeo, Gunnison, Colorado

2022: Reno Rodeo, Reno, Nevada

2021: Burke Stampede, Burke, South Dakota

2020: Caldwell Nights Rodeo, Caldwell, Idaho

2019: Santa Maria Elks Rodeo, Santa Maria, California

2018: Sikeston Rodeo, Sikeston, Missouri

2017: Clovis Rodeo, Clovis, California

2024 Sowing Good Deeds Winner California Rodeo Salinas

2024 Sowing Good Deeds Winner California Rodeo Salinas

California Rodeo Salinas

Contest Details

  • Open to all PRCA-sanctioned rodeo committees, regardless of size 

  • Participating rodeo committees must apply for the Sowing Good Deeds program and meet certain criteria

  • Participating rodeos will receive a Hesston by Massey Ferguson Sowing Good Deeds banner to hang in their arena

 

NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. Open to PRCA Rodeo Committees located in the 48 contiguous U.S. and D.C. Void in Alaska, Hawaii, outside the 48 U.S./D.C. and where prohibited. Contest Entry ends at 11:59:59 PM ET on 10/3/25. For full Official Rules, FINAL-Official-Rules-AGCO-Sowing-Good-Deeds-2024. Sponsor: AGCO Corporation, 4205 River Green Parkway, Duluth, GA  30096. 

Find a Dealer