Massey Ferguson invites farmers, industry professionals and the public to Agrispace for new Agri Corner launch, Pink October fundraiser and a very special tractor display

Massey Ferguson will welcome farmers, farming families, industry professionals and the wider public to its world-class, 2,800 m² Agrispace Customer eXperience Centre at the brand’s Beauvais, France headquarters for a special Pink October event combining local food, agricultural education and fundraising in support of the fight against breast cancer. The event, on 3rd October, will also celebrate the official launch of Agri Corner, designed to help those less familiar with agriculture to learn about and appreciate the food and farming industry.

Custom pink marks support

As a key part of its Pink October campaign, Massey Ferguson will unveil a special MF 5S tractor in custom pink, replacing the traditional red finish strongly associated with the brand. The MF 5S was prepared in-house by the factory-based MF By You team and has been designed to heighten awareness of breast cancer and demonstrate solidarity with breast cancer charities as well as those with or affected by the condition.  

Alongside the full-size machine, limited-edition 1:32 scale MF 5S Pink October miniatures, restricted to just 1,000 numbered units, will be available for purchase at Agrispace, as well as through participating Massey Ferguson dealers across Europe and the Middle East. These highly collectible models will also be available on the Massey Ferguson stand at the Sommet de l’Élevage livestock event at Cournon-d’Auvergne (France), from 6th to 9th October this year. Honey from beehives on the Beauvais factory campus will be sold, with profits from both initiatives donated to charity for breast cancer prevention, patient support and research.

“Through this Pink October operation, we are putting the strength of the Massey Ferguson brand, the commitment of our employees and the mobilisation of our distribution network at the service of a local association, in order to positively support actions to prevent and fight against breast cancer," declared Marco Mazzaferri, Vice President & General Manager Massey Ferguson Europe & Middle East, and President of AGCO in France.

Farm produce showcase

The Agrispace event will also feature the first Massey Ferguson Farmers’ Market, bringing together local producers and Massey Ferguson customers to showcase and sell seasonal products including fruit and vegetables, meat, flour, cereals, oils, honey, bread and artisan soaps made from cow and donkey milk. The market is designed to celebrate local farming know-how, support local supply chains and strengthen links between agriculture and the public.

Throughout the day, visitors will also be able to enjoy family-friendly activities including a living farm, a special menu at the Agrispace brasserie using market produce and a tombola with prizes offered by exhibitors.

Agri Corner 

The occasion will also mark the official inauguration of the Agri Corner, a new educational and interactive space created to help Agrispace visitors better understand modern farming. Through a free discovery trail, guests will find out about the role of soils, the diversity of agricultural sectors, the impact of seasons and weather on farm work, and the contribution of modern agricultural machinery and innovations to efficient and sustainable food production.

A key attraction will be France’s first walking agricultural Escape Game. Using a booklet or mobile web app, participants will follow clues that take them across the Agrispace museum, showroom, shop and exhibition areas, solving puzzles while learning about farming, food production, innovation and the history of the Massey Ferguson brand.

Solidarity and celebration

“Bringing together farmers, customers, employees, dealers and local visitors, we can help raise awareness for this extremely worthwhile cause.” 

“Our ambition is to make agriculture more accessible and celebrate the people who feed our communities, while supporting an important public health initiative,” concluded Mr Mazzaferri.

About AGCO

AGCO (NYSE: AGCO) is a global leader in agricultural machinery and precision agriculture technologies. Driven by a Farmer-First strategy, AGCO delivers value through its differentiated leading brands, Fendt™, Massey Ferguson™, PTx™ and Valtra™.  AGCO’s high-performance equipment and smart farming solutions, including brand-agnostic retrofit technologies and autonomous offerings, empower farmers to drive productivity while sustainably feeding the world. For more information, visit www.agcocorp.com.