We Are Pleased To Announce The Fifth Annual 2021 Sowing Good Deeds Program

As a proud sponsor of the Professional Rodeo Cowboy Association (PRCA), AGCO Corporation, through its brands Hesston and Massey Ferguson, recognize that PRCA-sanctioned rodeos contribute significant support for local, regional and national charities and organizations. These charitable efforts by rodeo committees are making a positive impact on members of the various communities. Hesston and Massey Ferguson, through their Sowing Good Deeds™  initiative, want to raise awareness of these many local efforts and reward one PRCA committee each year whose impact goes above and beyond.

We will be sharing the stories of rodeo teams across the country who are Sowing Good Deeds in their communities. One rodeo committee will be chosen to win a Massey Ferguson® tractor for the good work they do.

  • Open to all PRCA-sanctioned rodeo committees, regardless of size.
  • Participating rodeo committees must apply for the Sowing Good Deeds program and meet certain criteria.
  • Participating rodeos will receive a Hesston and Massey Ferguson Sowing Good Deeds banner to hang in their arena.

Congratulations to our Winner: Burke Stampede Rodeo

The Burke Stampede Rodeo in South Dakota encompasses the heart and soul of rodeo: perseverance, grit and passion. For more than three decades, the rodeo has focused on providing a safe, family-friendly environment to encourage youth to become involved in riding and rodeo. Committee members within the Burke Stampede Rodeo organization embody the philanthropic heart of rodeo. Delegates are active in the community, launching the first ever Future Farmers of America chapter in Gregory County, implementing a ranch-to-school program to donate local beef for school cafeteria lunches and promoting events that increase funds for student scholarship programs.

2021 Finalists

Gunnison Cattlemen’s Days Rodeo

The Gunnison Cattlemen’s Days Rodeo is a more than 120-year staple of the western Colorado community. It upholds a legacy of dedication to ranching and maintains the Western traditions that have uplifted the community for generations. A large example of that commitment is their Gunnison Ranchland Conservation Legacy Rodeo. Proceeds from this rodeo event protect ranchlands, water rights and wildlife habitats.

Cancer care and compassion are top priorities for the Gunnison Cattlemen’s Days Rodeo. Through various community outreach programs, including Tough Enough to Wear Pink, Friends of Pink, Mammogram Mondays and more, the rodeo has significantly increased cancer care opportunities and technology for the community. These programs have brought lifesaving screenings to the local hospital, provide free transportation to hospital visits and offer housing at no cost when patients travel for treatments. Sparky’s Fund, their newest program, is designed to provide care and higher education support for children who have lost a parent or guardian to cancer.

Burke Stampede Rodeo

The Burke Stampede Rodeo in South Dakota encompasses the heart and soul of rodeo: perseverance, grit and passion. For more than three decades, the rodeo has focused on providing a safe, family-friendly environment to encourage youth to become involved in riding and rodeo. Committee members within the Burke Stampede Rodeo organization embody the philanthropic heart of rodeo. Delegates are active in the community, launching the first ever Future Farmers of America chapter in Gregory County, implementing a ranch-to-school program to donate local beef for school cafeteria lunches and promoting events that increase funds for student scholarship programs.

The Burke Stampede Rodeo has overcome several challenges over the last few years. In 2019, the community endured catastrophic flooding and was hit by a tornado that damaged the rodeo grounds, local school, county courthouse and other instrumental buildings. As the organization began fundraising efforts to help the community overcome these disasters, the COVID-19 pandemic halted their attempts and canceled events. Even so, the Burke Stampede Rodeo took the reins to overcome challenges and doubled their fundraising income through sponsorships. Rodeo committee members also led efforts through the Burke Long-Term Recovery Group, which raised and allocated $340,000 for tornado recovery.

Reno Rodeo

The Reno Rodeo’s catchphrase may be the “wildest, richest rodeo in the west,” but its mission has another popular phrase: “We do it for the kids.” In the rodeo’s rich 103-year history, the organization has developed a strong emphasis in supporting youth with special needs and children who live in poverty. In 1983, the Special Kids Rodeo was launched, providing a unique opportunity for children with mental or physical exceptionalities. The event offers a safe and exciting place for youth to interact with rodeo animals, ride horses and mechanical bulls, rope steer dummies and have fun. Additionally, the Reno Rodeo hosts a Kids’ Day to increase Western lifestyle awareness and interest.

Beyond these events, the organization established the Reno Rodeo Foundation, a non-profit that benefits vulnerable, abused or neglected youth in the community. This organization reaches 80,000 children in the community every year through a host of support opportunities. In 2021, more than $133,000 in scholarships were given to help area teens attend college. Furthermore, the Reno Rodeo Foundation supports vulnerable children with clothing drives, Christmas toy distributions and medical supplies.

Prescott Frontier Days

Prescott Frontier Days has earned its nicknamed as the “World’s Oldest Rodeo,” dating back to 1888. In its more than 130 years, the organization has exemplified its motto of “we rodeo, we give” by implementing numerous events that welcome everyone and support community members in need. Of particular attention is the rodeo’s calling to help provide children with special needs the opportunity to experience rodeo events. Through partnerships, Prescott Frontier Days brings in specially trained horses, and credentialed volunteers help youth with special needs learn to ride. Additionally, Prescott Frontier Days is dedicated to promoting good sportsmanship and professional conduct by sponsoring high school rodeo associations around the state.

Prescott Frontier Days displays their compassion for the entire community by embracing each member, including those who struggle with alcohol and drug abuse. Through a partnership with a faith-based recovery center, patients in the program learn independence, teamwork and work ethic by laboring on the rodeo grounds. The life skills learned through this partnership have resulted in accelerated recoveries for many individuals. Prescott Frontier Days also supports breast cancer awareness and fundraising through a Wrangler Tough Enough to Wear Pink campaign. The rodeo holds an annual auction and dinner to fund local breast cancer research.

Pendleton Round Up

Philanthropy, American West traditions and community values are the backbone of the Pendelton Round-Up in eastern Oregon. This rodeo serves as the largest economic driver for its community, bringing in $54 million to the region since its inception in 1910, according to a 2014 economic impact study. The rodeo, which began as a community event to celebrate the beginning of the fall cattle drive and end of the grain harvest, has grown into a cultural and community powerhouse. Through its relationships with the local Confederated Tribes of the Umatilla Indian Reservation, it has matured in size and philanthropic efforts, with 1500 members who volunteer more than 24,000 hours each year.

When the COVID-19 pandemic hit, the Pendelton Round-Up canceled its events. Knowing that the community depended on the round-up for economic survival, they launched the Let ‘Er Buck Cares campaign. Funds were raised through various ways, including a refunded ticket endowment program, donations and sponsorships. The fund has grown to more than $936,000 and supports local non-profits, essential partners who suffered hardships from the pandemic and local businesses like bars, restaurants, coffee shops and hotels. All funds raised were donated, harkening the community-inspired values of the Pendelton Round-Up.

Congratulations To Our Past Winners

2020: Caldwell Nights Rodeo, Caldwell, Idaho

2019: Santa Maria Elks Rodeo, Santa Maria, California

2018: Sikeston Rodeo, Sikeston, Missouri

2017: Clovis Rodeo, Clovis, California

Follow Team Hesston and Massey Ferguson and News Releases for more information.

NO PURCHASE NECESSARY. Open to PRCA Rodeo Committees located in the 48 United States and the District of Columbia. Void in Alaska, Hawaii and outside the United States. Contest Entry starts at 12:00:01 AM ET on 5/15/21 and ends at 11:59:59 PM ET on 9/15/21.For official rules, click here. Sponsor: AGCO Corporation.

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