Farmer-Focused Planter Lineup

Massey Ferguson Offers Improved, Farmer-Focused Planter

Lineup pairs proven technology and reliability for fast, dependable ROI

DULUTH, GA | August 29, 2023 | AGCO Corporation (NYSE: AGCO), a global leader in the design, manufacture and distribution of agricultural machinery and precision ag technology, offers updates to its Massey Ferguson® Planter lineup. Consisting of six models, Massey Ferguson Planters combine decades of field-proven efficiency with market-leading technology for maximum yield potential. A range of sizes and configurations makes these user-friendly and cost-efficient planters easy to integrate into any operation and provide fast, dependable ROI.

“Massey Ferguson is dedicated to providing farmer-focused solutions for every step of the agricultural journey,” said Darren Parker, vice president for Massey Ferguson North America. “Throughout our product lineup, we look to deliver straightforward, dependable equipment that meets the unique needs of North American farmers. Our series of planters brings together state-of-the-art planting technology and the reliability farmers have come to expect from Massey Ferguson.”

Straightforward and Dependable

The heart of the Massey Ferguson Planter lineup is a heritage design that limits downtime, wear and required maintenance. The Heads Up™ row unit design, built on the legacy of White Planter reliability, provides a solid foundation. Units are cast for enhanced longevity and feature 7-by-7-inch square tubing. Vacuum electric and positive air models are available, providing minimal daily maintenance and season-long uptime performance. Farmers can choose between front-fold, wing-fold, mounted/stack-fold or rigid to meet their specific requirements.

Cutting-Edge Planting Technology

A rock-solid foundation is paired with the right level of technology to help farmers maximize yields. Massey Ferguson Planters are available with the latest Precision Planting® technology for fast, accurate planting. This includes:

  • 20|20® monitor for advanced agronomic picture
  • DeltaForce® for uniform planting depth across an entire field
  • vSet2® for greater than 99% seed singulation accuracy without any adjustments
  • vDrive®, a maintenance-free electric drive system, for individual row-by-row section and rate control along with turn compensation
  • SpeedTube® for high-speed planting while ensuring accurate spacing

Technology can be incorporated directly from the factory or aftermarket as operations and needs change.

Better ROI

With a perfect paring of dependability and modern technology, Massey Ferguson Planters provide a robust entry-level model for North American farmers looking to maximize yields. Using a modular design system, farmers can build the implement that fits their operation and budget with room to grow for a scalable, long-term solution. With factory installation of desired Precision Planting systems, farmers can reduce upfront costs and minimize delivery timelines. However, farmers looking to keep initial investment low can spec less technology upfront and plug and play as their operation changes.

The Perfect Planter

Massey Ferguson offers a full portfolio of options to meet the unique needs of each operation. This includes row spacing, meter, capacity and fertilizer options. To learn more, visit


Media Contacts

Bob Blakely, AGCO | | 770-232-8018

Arielle Windham, Flint Group | | 701-499-2169

Massey Ferguson is a registered trademark of AGCO. White Planter, DeltaForce, vSet2, vDrive and SpeedTube are trademarks of AGCO.

About AGCO

AGCO (NYSE:AGCO) is a global leader in the design, manufacture, and distribution of agricultural machinery and precision ag technology. AGCO delivers customer value through its differentiated brand portfolio, including core brands like Fendt®, GSI®, Massey Ferguson®, Precision Planting®, and Valtra®. Powered by Fuse® smart farming solutions, AGCO’s full line of equipment and services help farmers sustainably feed our world. Founded in 1990 and headquartered in Duluth, Georgia, USA, AGCO had net sales of approximately $12.7 billion in 2022. For more information, visit For company news, information, and events, please follow us on Twitter: @AGCOCorp. For financial news on Twitter, please follow the hashtag #AGCOIR.

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