Sowing Good Deeds

2022 Sowing Good Deeds Submissions Closed

AGCO Corporation, through its brands Massey Ferguson and Hesston by Massey Ferguson, is a proud sponsor and longtime friend of the Professional Rodeo Cowboy Association (PRCA). We applaud the generous support PRCA-sanctioned rodeos provide for local, regional and national charities and organizations. To raise awareness of the tireless efforts of these organizations, Massey Ferguson and Hesston established the Sowing Good Deeds program. This annual award recognizes local PRCA rodeo committees who go above and beyond to make a positive impact on their communities.

Each year, five finalists are chosen from dozens of nominations, with one rodeo committee winning a Massey Ferguson® tractor worth up to $60,000 for the outstanding work they do.

We will be sharing the stories of rodeo teams across the country who are Sowing Good Deeds in their communities. One rodeo committee will be chosen to win a Massey Ferguson tractor for the good work they do. Submissions for the 2022 Sowing Good Deeds program have now closed.

  • Open to all PRCA-sanctioned rodeo committees in good standing, regardless of size, located within the 48 contiguous U.S. states and the District of Columbia.
  • Participating rodeo committees must apply for the Sowing Good Deeds program and meet certain criteria.
  • Participating rodeos will receive a Hesston and Massey Ferguson Sowing Good Deeds banner to hang in their arena.
  • Grand prize winner receives a Massey Ferguson tractor valued at up to $60,000 as well as a trip for two to the PRCA Awards Banquet, Nov. 30, in Las Vegas, Nevada, to accept the prize.


Congratulations to our 2021 Winner: Burke Stampede Rodeo

The Burke Stampede Rodeo of Burke, South Dakota, embodies the perseverance, grit and passion that are the heart and soul of rodeo. For more than three decades, this organization has focused on encouraging local youth to get involved with riding and rodeo through supportive, educational and family-friendly events. Committee members within the Burke Stampede Rodeo organization are active in the community through education-based programs like FFA as well as playing an important part in helping the town rebuild after a devastating tornado in 2019. The Burke Stampede Rodeo received a Massey Ferguson 4708 platform tractor as the 2021 Sowing Good Deeds winner. Butte Implement Company in Butte, NE delivered the tractor, which is ideal for raking the arena, moving grandstands and much more.

Congratulations to Our Past Winners

2020: Caldwell Nights Rodeo, Caldwell, Idaho

2019: Santa Maria Elks Rodeo, Santa Maria, California

2018: Sikeston Rodeo, Sikeston, Missouri

2017: Clovis Rodeo, Clovis, California

Follow Massey Ferguson and News Releases for more information.

NO PURCHASE NECESSARY. Open to PRCA Rodeo Committees located in the 48 United States and the District of Columbia. Void in Alaska, Hawaii and outside the United States. Contest Entry starts at 12:00:01 AM ET on 9/1/22 and ends at 11:59:59 PM ET on 10/15/22.For official rules, click here. Sponsor: AGCO Corporation.

Find a Dealer