Massey Ferguson launches official clothing collaboration with Raging Bull

·         Special line of dual-branded Raging Bull and Massey Ferguson clothing announced

·         Win a Raging Bull outfit at LAMMA 2024 to launch the collaboration

·         Raging Bull founder and ex England Rugby captain visits Massey Ferguson stand at LAMMA 24

Raging Bull Clothing, founded by Phil Vickery, one of England’s greatest rugby players, has teamed up with leading agricultural machinery manufacturer Massey Ferguson for a new partnership in 2024.

Raging Bull will become an official clothing partner of Massey Ferguson this year. Founder and ex-farmer Phil is well-known for a hugely successful rugby career at both national and international level and being part of the England 2003 World Cup winning team.

The values that Phil has put at the heart of Raging Bull were instilled in him whilst growing up on the family farm in North Cornwall and then forged in the fire of international rugby. The spirit of integrity, pride and passion that drive Raging Bull, and Phil’s deep connections with farming, really resonated with Massey Ferguson and led naturally to this strategic brand collaboration. 

Since retiring from professional rugby in 2010, Phil has established his Raging Bull men’s clothing brand along with winning MasterChef and setting up his own restaurant. Growing up on a farm in Cornwall now run by his brother, Phil was born to farm and regularly returns to work on the farm and fully appreciates the daily challenges that farmers face.

Phil says “Growing up in the farming community, Massey Ferguson has always been there; red, reliable and ready for work. Over the years I’ve watched all their equipment become more and more sophisticated, giving farmers the support they need to get the job done. So now I am delighted to be developing a collaboration clothing range with the fantastic people at Massey Ferguson, with whom we share a very similar set of values – Integrity, Pride and Passion. It is an honour and a privilege to be one of Massey Ferguson’s official partners and I can’t wait to see this partnership with Raging Bull unfold.”

The collaboration will design dual-branded Raging Bull and Massey Ferguson clothing in various styles, which will be available through the Raging Bull website and shops and the AGCO dealer network later this year. Visitors to LAMMA 2024, the UK’s biggest agricultural machinery event, will have the chance to win a Raging Bull outfit. Plus, a special edition Raging Bull t-shirt will mark the start of the new collaboration with Massey Ferguson and herald the launch of the new MF 9S. The limited-edition t-shirt will be sold through the Raging Bull website.

Lindsay Haddon, advertising and sales promotion manager, Massey Ferguson UK, IRL and Middle East, says the opportunity to work with Raging Bull and Phil Vickery is exciting for several reasons. “Phil’s farming background, love of the countryside and eating local will resonate with our customers. The launch of our new flagship MF 9S tractor and in particular its features and styling; our very own Raging Bull, mirrors the Raging Bull imagery and Phil’s reputation on the rugby field.”

Sandrine Grenet, merchandise brand manager, Massey Ferguson EME concludes; “We know our farmers appreciate quality, functionality, durability and great-looking products, that’s why the collaboration with Raging Bull is such a perfect fit. There’s huge respect for Phil Vickery’s incredible success on the rugby pitch but also an appreciation that with his farming background he understands the needs of our customers. I am proud to say, together, we have come up with an exceptional range of stylish clothing, which is not only practical but a pleasure to wear”.

Massey Ferguson will be in hall 12 on stand 470 at LAMMA 2024.

Phil Vickery : Raging Bull founder and ex England rugby captain in front of a MF 6S tractor.


Lindsay Haddon

Advertising and Sales Promotion Manager – Massey Ferguson UK, IRL and Middle East

Mobile: +44 7801 047995


About AGCO
AGCO (NYSE:AGCO) is a global leader in the design, manufacture and distribution of agricultural machinery and precision ag technology. AGCO delivers customer value through its differentiated brand portfolio including core brands like Fendt®, GSI®, Massey Ferguson®, Precision Planting® and Valtra®. Powered by Fuse® smart farming solutions, AGCO’s full line of equipment and services help farmers sustainably feed our world. Founded in 1990 and headquartered in Duluth, Georgia, USA, AGCO had net sales of approximately $12.7 billion in 2022. For more information, visit For company news, information, and events, please follow us on Twitter: @AGCOCorp. For financial news on Twitter, please follow the hashtag #AGCOIR.

About Raging Bull – Success is a journey, not a destination.

When Phil Vickery was thinking about what to call his fledgling sportswear company, Raging Bull was a clear and obvious choice. The moniker he acquired in the early part of his rugby career, it was Sir Clive Woodward who commented that Phil played the game with ferocity and courage, remaining his nickname (The Raging Bull) to this day. Strong and distinctive with a clear sense of identity, it is a powerful and positive brand name that continues to represent our brand and founder.

Born in 2003 after England’s World Cup win, Raging Bull was conceived as a sportswear brand supplying playing kits to grassroots rugby clubs. In 2007 we moved into the lifestyle sector, building a brand around high-quality design led clothing, whilst maintaining our provision of good value for money. Phil’s ambition was to have a brand that fit everyone on the rugby field, from the number 10 to the scrum, and our inclusive range of sizes has become a core aspect of who Raging Bull is as a brand.

Since its launch, Raging Bull has become an established lifestyle brand, with customers across the globe who are attracted to our focus on quality and timeless style.

Growing from our own website and stores, Raging Bull have now cultivated working relationships with numerous other high-end brands, such as Next, Debenhams, and most recently John Lewis. We believe that only the best will do and continue to always design with the best quality materials for all seasons and activities. Strong and distinctive with a clear sense of identity, it is a powerful and positive brand name that continues to represent our brand and founder.

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