Barloworld Agriculture forms part of Barloworld, an international industrial brand management company operating in 32 countries worldwide.  In addition to Massey Ferguson, it managers brands that include Caterpillar, Hyster, Perkins, Ditch Witch and many of the world’s leading automotive brands.

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Appointed Southern African distributor of Massey Ferguson in 2001, we at Barloworld Agriculture today offer local farmers and contractors the most comprehensive MF tractor range ever.

In conjunction with our dealer network, we distribute MF tractors, planters, combine harvesters, balers and lawn tractors throughout South Africa, Namibia, Swaziland and Botswana, into a wide range of applications. To meet niche requirements at the high end of the market, we also market Challenger track tractors and self-propelled sprayers, two more leading brand products from the AGCO stable.

Since 2001, we have increased the Massey Ferguson tractor market share in southern Africa from 8% to 23% – evidence of our ability to add value to your operational activities and find solutions suited to your requirements.

To this end, we are continuously upgrading our product range, finding ways of improving parts availability and technical support, and focusing on the development of our dealer network.

Based in Boksburg, east of Johannesburg, we form part of global industrial-brand management company Barloworld Limited.