Massey Ferguson shines at SIMA
Attracting more than 200,000 visitors from 100 countries, the SIMA Show in Paris in mid-February, provided the perfect platform for Massey Ferguson to launch its new 82hp-107hp, MF 5400 Series tractors, the all-new MF 9000 Telescopic handlers, MF 7360 and MF 7370 Beta combine, with unique ParaLevelsystem, as well as its industry-leading Generation 2 SCR.
Visitors to the very busy SIMA show stand were greeted by an impressive multi-screen video introducing Massey Ferguson’s powerful new Superior DNA promotion. Using striking and dynamic images combined with emotive music the presentation reminds viewers about Massey Ferguson’s position as the global provider of an unparalleled range of farm machinery. It emphasises this with the message: “Good DNA is essential; Superior DNA is what sets Massey Ferguson apart.”
Thierry Lhotte, recently appointed as the new Vice President Sales & Marketing, Massey Ferguson Europe, Africa and Middle East (EAME), strengthened this message to a meeting of Europe’s leading farming journalists at a gala dinner in the centre of Paris. In a strong and passionate speech Mr Lhotte spoke of his pride in Massey Ferguson and how this Superior DNA runs through everything it does and makes.